LeakBarrier MS300 Ice and Water Armor is a glass fiber reinforced, self-adhesive modified bituminous roofing underlayment for use under slate and asphalt shingles. Mineral granules on the upper surface provide enhanced skid resistant properties.
Building products distributors are keenly aware that the roofing underlayment industry has undergone tremendous economic upheavals in the new millennium. For more than a century, asphalt-saturated organic felts dominated as the de facto standard for residential roofing. That is certainly no longer the case!
Today, by some estimates, more than 75 percent of the underlayment market share has been captured by synthetics and premium modified bitumen membranes, especially for use under tile and metal roofing.Read more
Distributors have the choice of three broad categories of roofing underlayments to offer to their customer base: Asphalt saturated roofing felt; Synthetic underlayments; and Modified bitumen membranes.
Typically, contractors choose the type of underlayments based on various factors such as, job requirements, performance criteria, building code requisites, and roofing system specifications as well as cost and familiarity with the product. For a long time, asphalt saturated roofing felt was the primary underlayment material that was used. In the last thirty years, we have witnessed the introduction of premium modified bitumen based underlayments followed by the advent of polymeric sheets, also known as synthetic underlayments.Read more
Underlayment product selection is influenced by many factors. Primary roof covering, substrate type, roof design criteria, building codes, material cost, labor cost savings, life cycle expectations, walkability, exposure rating, warranties, climate and customer preference, to name a few, can all factor into the choice of underlayment.
To place these various factors into perspective, a good place to begin is a glance backwards at the history of traditional asphalt-saturated organic felt. That will help us to appreciate from a marketing perspective the entries of alternatives into the residential roofing industry. The new entries include premium self-adhering and synthetic underlayment products. The successful introduction of these new product categories into the residential roofing market is a remarkable story.Read more
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